The real deal looks a lot better than this!!!
We make a lunchbox (Not like the picture though) that has a reflecting aluminum inner surface to the outside of the box against radiation and air in between the inner and outer surface against conduction by empty space and entropy to keep your meal warm, so we can eat food like: dinner leftovers, or something we prepare for or at tomorrow like: lasagna, meatballs with the sju and satay sauce, a pizza sandwiches from the oven, all types of spaghetti, rice (perhaps fried) or rice cakes with satay sticks, and cordebleus, while it’s all warm at work during lunchbreak, and who knows what we will find attactive to eat.
To compete with noodles cup a soup, grilled cheese sandwiches with ham and ketchup and the microwave, although I like noodles and I sometimes like the microwave too along with grilled cheese sandwiches with ham, but diversity isn’t halfway bad. We have one with optional boxes made from china.